Plea to Preserve the IIT Brand and Build Complementary Brands to Serve India
The best way to dilute & downgrade the quality of any brand achieved over time through diligent work is to just add other lower brands to it.
As an analogy can we take the Ambassador car manufactured in India, that has served millions since Independence and has been a work horse and an icon. On its own rights.
Say we decide to spend a bit of money give it a new look and a coat of paint and put the BMW Badge on it ?? will it fool the market ?
It may not hurt the BMW brand but definitely will hurt Ambassador Brand. This is sadly what has happened to Rooorkee University that has thousands of alumni who have treasured the Roorkee University Brand status, and are still struggling to figure out if they are IITians.
Yes there is nothing stopping the Govt of India from renaming a dozen more engineering colleges as IITs. The result will be that we would have created a two tier IIT system..We do not have to look too far to find answers. Each Year we have 400000 students in India who take the JEE exam. Guess which IITs they select in their application ? Top five ofcourse.. Market forces cannot be fooled or manipulated
Rather than building many more quality engineering colleges from the ground up, which the Govt cannot truly afford, just changing the names of a few colleges that have been around longer than IITs, just to please political factions, without the rigorous process of recruitment and training, was a bad move even a few years ago. Why continue the process ?
A new public petition to create good quality engineering institutions rather than change name of existing colleges has been created by a team of IIT Alumni who are concerned that there could be seven more IITs announced in a couple of months, by HRD Minister,
Based on media reports.
In less than 48 Hours there have been 1000 endorsements from Indians all over the world.
It is time for public to say " No more IITs" in the interests of the institutions and the nation . The petition url is http://www.petitiononline.com/SaveIITs/petition.html
If you believe that India should have quality engineering colleges for all students, please sign the attached petition . Please endorse whole heartedly and express your views freely.
A Blog has also been created for you to preview comments..
*http://saveiits.blogspot.com/
Yours Sincerely
Ram Krishnaswamy, IITM 1970
Sydney Australia
www.iitglobal.org
The best way to dilute & downgrade the quality of any brand achieved over time through diligent work is to just add other lower brands to it.
As an analogy can we take the Ambassador car manufactured in India, that has served millions since Independence and has been a work horse and an icon. On its own rights.
Say we decide to spend a bit of money give it a new look and a coat of paint and put the BMW Badge on it ?? will it fool the market ?
It may not hurt the BMW brand but definitely will hurt Ambassador Brand. This is sadly what has happened to Rooorkee University that has thousands of alumni who have treasured the Roorkee University Brand status, and are still struggling to figure out if they are IITians.
Yes there is nothing stopping the Govt of India from renaming a dozen more engineering colleges as IITs. The result will be that we would have created a two tier IIT system..We do not have to look too far to find answers. Each Year we have 400000 students in India who take the JEE exam. Guess which IITs they select in their application ? Top five ofcourse.. Market forces cannot be fooled or manipulated
Rather than building many more quality engineering colleges from the ground up, which the Govt cannot truly afford, just changing the names of a few colleges that have been around longer than IITs, just to please political factions, without the rigorous process of recruitment and training, was a bad move even a few years ago. Why continue the process ?
A new public petition to create good quality engineering institutions rather than change name of existing colleges has been created by a team of IIT Alumni who are concerned that there could be seven more IITs announced in a couple of months, by HRD Minister,
Based on media reports.
In less than 48 Hours there have been 1000 endorsements from Indians all over the world.
It is time for public to say " No more IITs" in the interests of the institutions and the nation . The petition url is http://www.petitiononline.com/SaveIITs/petition.html
If you believe that India should have quality engineering colleges for all students, please sign the attached petition . Please endorse whole heartedly and express your views freely.
A Blog has also been created for you to preview comments..
*http://saveiits.blogspot.com/
Yours Sincerely
Ram Krishnaswamy, IITM 1970
Sydney Australia
www.iitglobal.org
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